Wonderbra--Your Breasts Will Destroy Glass Enclosures

Wonderbra has just released (yes, unleashed..hardy harr harr) this ad, featuring, as you can see, a very well endowed woman with, from what I can tell, rock hard nipples. To me, this seems like a very effective ad, at the very least it draws attention to the product they're trying to promote. Having said that, I'm a hot blooded male who loves tits, maybe this is an ad that women will hate because it might be construed as sexually exploitative.

What are your thoughts, is this a hit or a miss in your opinion?

Thanks to Ads of the World