Ripple Optical Illusion

The good folks at Amazing Optical Illusions describe this illusion as the Ripple Optical Illusion. I think it is named that because of the optical portion of the illusion combined with the ripple effect. Personally, I would have named it the Optical Ripple Illusion, or the Illusion of Optical Rippleness. However, I'm known as a person who thinks outside the box. It's true, to hell with the inner box, I say.